A New Beginning for Energy Journalism in Colorado

Welcome to Empowering Colorado – a new addition to Colorado’s media landscape. Unlike many of the traditional media outlets you may be familiar with, Empowering Colorado is a 501(c)3 nonprofit news organization. We are mission-driven and part of a trend within journalism to encourage better and more comprehensive coverage of complicated topics – such as energy development.   

We will not only present on our own platforms, but we will also engage with local media around the state and offer resources to enhance their coverage of energy issues in their communities. Whether the issues we cover involve business, technology, public policy or environmental impacts, Empowering Colorado will act without fear or favor to build trust in accordance with the following principles: 

Independence: we are an unbiased voice in the energy media landscape not beholden to political parties, media conglomerates or big business interests. Transparency: we will be funded by donations, sponsorships, subscriptions, advertisements, events and partnerships. We will be clear about what is sponsored content and what is not and disclose our biggest funders on the website. A forum for discussion and education: we will improve the energy conversation in Colorado and provide citizens, public policy-makers, business executives and advocates with the information they need to make informed energy decisions. Filling a gap in local journalism: we will provide an avenue for talented journalists to promote their best work in energy reporting to an engaged and educated audience. We will also help local media outlets by allowing them to republish original Empowering Colorado content through partnership agreements.  

You can read more about the history, structure and mission of Empowering Colorado at our website empoweringco.org.  

Thank you for joining us on this exciting journey to provide citizens with enhance coverage around an important topic impacting all Coloradans. Our early efforts to build our news product may be simple and straightforward, but with your help, Empowering Colorado will provide the sophisticated, in-depth coverage of energy journalism you deserve. Here’s how you can help us ensure that Energy Examiner serves all Coloradans: 

If you believe in the value of quality journalism and the need for more and better coverage of energy development, please consider donating, subscribing or sharing this newsletter with your network.  

Energy touches us all. Thank you for supporting Empowering Colorado.  

Sincerely, Mark RobertsPublisher/Executive Director

What is nonprofit news?

The media landscape is changing and a significant contributing factor of that evolution has been the introduction of nonprofit news. Over the past decade, nonprofit news has entered the media industry by providing original, in-depth reporting and, in our case, single-subject news. A major factor in the shift from mainstream media to nonprofit media is the distrust consumers have in for-profit media. According to the Institute of Nonprofit News, “A for-profit organization is owned by an individual or shareholders and its purpose, its mission, is to deliver dividends and value to them.” On the contrary, nonprofit news doesn’t have shareholders or owners. Instead, nonprofit news fulfills the communities need for local, trustworthy, unbiased news coverage.