Reliable, accessible and affordable energy to power our homes, businesses and how we get around is the foundation of modern life. Right now, where that energy comes from, how it’s made, moved, and paid for, are all in flux. Hydraulic fracturing, safe? Quake making? Too close to home?
As a media relations professional in the oil and gas industry, I greatly value a strong, independent media covering the industry. It’s my professional responsibility to act with transparency and honesty in communicating about my company and industry. However, as a party with a vested interest, my credibility is limited. The same holds true for communicators associated with other energy sectors, environmental activists, regulators and public officials. Unfortunately, the public seems to have despaired of finding unbiased third party news sources, instead retreating into the echo chamber of whatever outlet and voice fits their viewpoint.